On January 2, 2025, Yu Fung International officially appointed Mr. Lim Bon Kee Isaac as the Managing Director of the High-End and Customized Life Insurance Business of its subsidiary,
Yu Fung Broker Limited., responsible for expanding the high-end and customized life insurance business. With the joining of Mr. Lim, Yu Fung Broker has taken an important step in its
strategic layout in the field of high-end and customized life insurance.
Introduction to the Professional Field
Mr. Lim Boon Kee graduated from the Department of Accounting of Nanyang Technological University in Singapore and has a profound foundation of professional accounting
knowledge. His career began as an auditor at Coopers & Lybrand, which enabled Mr. Lin to develop a deep insight into the financial field and maintain a rigorous work attitude.
After that, Mr. Lim ventured into the wealth management industry and successively worked for Standard Chartered Bank Singapore and HSBC Bank Singapore, accumulating rich
experience in the financial industry. After forming a comprehensive and in-depth understanding of wealth management, Mr. Lin officially entered the insurance industry and started a
new chapter at Prudential Assurance and Manulife Singapore.
Over the past 16 years, Mr. Lim served as the Managing Director of Mercer Private Client Services Limited in Hong Kong, focusing on serving high-net-worth clients in the Greater
China region. During this period, Mr. Lin demonstrated outstanding leadership skills, leading the team to achieve remarkable results. At the same time, he actively promoted business
development and established deep and stable business relationships with private banks, family offices, and external asset management companies, providing high-quality services and
professional wealth management solutions for high-net-worth clients. In the past two years, Mr. Lin has been committed to expanding the business in the Greater China region at Lioner
Consultancy Pte Limited, further enhancing his industry influence.
Mr. Lim is passionate about assisting high-net-worth clients in achieving their wealth goals. He can deeply understand the needs of clients and firmly believes that “the key to protecting
clients’ wealth empires is asset protection and asset preservation.” With his professional knowledge and rich experience, Mr. Lin has helped many clients achieve the goals of wealth
preservation, asset protection, and wealth inheritance.
Cases of Serving Corporate Clients
▲ Foreign-funded Banks
● UBS, Credit Suisse
● EFG Bank
● DBS Bank (Singapore)
● BNP Paribas
● Deutsche Bank
● OCBC Bank (Oversea-Chinese Banking Corporation)
● UOB Kay Hian
● Bank of Singapore
● Royal Bank of Canada (RBC)
● Credit Agricole
● Cathay United Bank Singapore
● Standard Chartered Bank (Singapore) (SCB)
● HSBC Bank
● J.P. Morgan Chase Bank
● Morgan Stanley
▲ Chinese-funded Banks
● China Minsheng Bank (CMBC)
● Shanghai Pudong Development Bank (SPD BANK)
▲ Securities Institutions
● KGI Securities Singapore
● CITIC Securities Singapore (acquired CLSA)
