{"id":995,"date":"2024-12-25T08:16:00","date_gmt":"2024-12-25T08:16:00","guid":{"rendered":"https:\/\/yfgprestige.com\/?p=995"},"modified":"2026-04-12T15:57:19","modified_gmt":"2026-04-12T15:57:19","slug":"new-appointment-mr-germany-heng-joins-yu-fung-international-as-managing-director-of-special-risk-and-general-insurance-2","status":"publish","type":"post","link":"https:\/\/yfgprestige.com\/tc\/new-appointment-mr-germany-heng-joins-yu-fung-international-as-managing-director-of-special-risk-and-general-insurance-2\/","title":{"rendered":"New Appointment | Yu Fung International Appoints Mr. Lim Boon Kee Isaac as Managing Director of High Net Worth Insurance &amp; Bespoke Wealth Management Solutions"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1000\" src=\"https:\/\/yfgprestige.com\/wp-content\/uploads\/2025\/01\/\u6a2a\u7248\u6d77\u62a5.jpg\" alt=\"\" class=\"wp-image-1312\" srcset=\"https:\/\/yfgprestige.com\/wp-content\/uploads\/2025\/01\/\u6a2a\u7248\u6d77\u62a5.jpg 1800w, https:\/\/yfgprestige.com\/wp-content\/uploads\/2025\/01\/\u6a2a\u7248\u6d77\u62a5-300x167.jpg 300w, https:\/\/yfgprestige.com\/wp-content\/uploads\/2025\/01\/\u6a2a\u7248\u6d77\u62a5-1024x569.jpg 1024w, https:\/\/yfgprestige.com\/wp-content\/uploads\/2025\/01\/\u6a2a\u7248\u6d77\u62a5-768x427.jpg 768w, https:\/\/yfgprestige.com\/wp-content\/uploads\/2025\/01\/\u6a2a\u7248\u6d77\u62a5-1536x853.jpg 1536w, https:\/\/yfgprestige.com\/wp-content\/uploads\/2025\/01\/\u6a2a\u7248\u6d77\u62a5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n\n\n<p>On January 2, 2025, Yu Fung International officially appointed Mr. Lim Bon Kee Isaac as the Managing Director of the High-End and Customized Life Insurance Business of its subsidiary,<br>Yu Fung Broker Limited., responsible for expanding the high-end and customized life insurance business. With the joining of Mr. Lim, Yu Fung Broker has taken an important step in its<br>strategic layout in the field of high-end and customized life insurance.<\/p>\n\n\n\n<p>Introduction to the Professional Field<br>&nbsp;Mr. Lim Boon Kee graduated from the Department of Accounting of Nanyang Technological University in Singapore and has a profound foundation of professional accounting<br>knowledge. His career began as an auditor at Coopers &amp; Lybrand, which enabled Mr. Lin to develop a deep insight into the financial field and maintain a rigorous work attitude.<br>&nbsp;<br>After that, Mr. Lim ventured into the wealth management industry and successively worked for Standard Chartered Bank Singapore and HSBC Bank Singapore, accumulating rich<br>experience in the financial industry. After forming a comprehensive and in-depth understanding of wealth management, Mr. Lin officially entered the insurance industry and started a<br>new chapter at Prudential Assurance and Manulife Singapore.<br>&nbsp;<br>Over the past 16 years, Mr. Lim served as the Managing Director of Mercer Private Client Services Limited in Hong Kong, focusing on serving high-net-worth clients in the Greater<br>China region. During this period, Mr. Lin demonstrated outstanding leadership skills, leading the team to achieve remarkable results. At the same time, he actively promoted business<br>development and established deep and stable business relationships with private banks, family offices, and external asset management companies, providing high-quality services and<br>professional wealth management solutions for high-net-worth clients. In the past two years, Mr. Lin has been committed to expanding the business in the Greater China region at Lioner<br>Consultancy Pte Limited, further enhancing his industry influence.<br>&nbsp;<br>Mr. Lim is passionate about assisting high-net-worth clients in achieving their wealth goals. He can deeply understand the needs of clients and firmly believes that &#8220;the key to protecting<br>clients&#8217; wealth empires is asset protection and asset preservation.&#8221; With his professional knowledge and rich experience, Mr. Lin has helped many clients achieve the goals of wealth<br>preservation, asset protection, and wealth inheritance.<br>&nbsp;Cases of Serving Corporate Clients<br>&nbsp;<\/p>\n\n\n\n<p>&nbsp;\u25b2 Foreign-funded Banks<br>\u25cf UBS, Credit Suisse<br>\u25cf EFG Bank<br>\u25cf DBS Bank (Singapore)<br>\u25cf BNP Paribas<br>\u25cf Deutsche Bank<br>\u25cf OCBC Bank (Oversea-Chinese Banking Corporation)<br>\u25cf UOB Kay Hian<br>\u25cf Bank of Singapore<br>\u25cf Royal Bank of Canada (RBC)<br>\u25cf Credit Agricole<br>\u25cf Cathay United Bank Singapore<br>\u25cf Standard Chartered Bank (Singapore) (SCB)<br>\u25cf HSBC Bank<br>\u25cf J.P. Morgan Chase Bank<br>\u25cf Morgan Stanley<\/p>\n\n\n\n<p>\u25b2 Chinese-funded Banks<br>\u25cf China Minsheng Bank (CMBC)<br>\u25cf Shanghai Pudong Development Bank (SPD BANK)<br>\u00a0<br>\u25b2 Securities Institutions<br>\u25cf KGI Securities Singapore<br>\u25cf CITIC Securities Singapore (acquired CLSA)<br><\/p>","protected":false},"excerpt":{"rendered":"<p>On January 2, 2025, Yu Fung International officially appointed Mr. Lim Bon Kee Isaac as the Managing Director of the High-End and Customized Life Insurance Business of its subsidiary,Yu Fung Broker Limited., responsible for expanding the high-end and customized life insurance business. With the joining of Mr. Lim, Yu Fung Broker has taken an important [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-announcements"],"_links":{"self":[{"href":"https:\/\/yfgprestige.com\/tc\/wp-json\/wp\/v2\/posts\/995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yfgprestige.com\/tc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yfgprestige.com\/tc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yfgprestige.com\/tc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yfgprestige.com\/tc\/wp-json\/wp\/v2\/comments?post=995"}],"version-history":[{"count":4,"href":"https:\/\/yfgprestige.com\/tc\/wp-json\/wp\/v2\/posts\/995\/revisions"}],"predecessor-version":[{"id":1468,"href":"https:\/\/yfgprestige.com\/tc\/wp-json\/wp\/v2\/posts\/995\/revisions\/1468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yfgprestige.com\/tc\/wp-json\/wp\/v2\/media\/1563"}],"wp:attachment":[{"href":"https:\/\/yfgprestige.com\/tc\/wp-json\/wp\/v2\/media?parent=995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yfgprestige.com\/tc\/wp-json\/wp\/v2\/categories?post=995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yfgprestige.com\/tc\/wp-json\/wp\/v2\/tags?post=995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}