On July 9, 2025, China Life Insurance (Overseas) Company Limited unveiled its new service brand “ENRICH” at the China Life Center. Yu Fung Broker, as a major partner, was invited to attend the event. Many industry leaders gathered together to witness this important moment.
The “ENRICH” brand aims to collaborate with top partners to provide personalized services to customers, covering five major areas: elderly care, well-being, wealth, education, and life as a one-stop shop.Mr. Liu Yuejin, President of China Life (Overseas), stated that the “ENRICH” will provide customers with higher quality, richer, and more youthful services through diversified functions.
Witnessed by the guests, the “ENRICH” brand was officially and grandly launched. In the future, the “ENRICH” will focus on the long-term well-being of customers, continuously expand and optimize the platform resource pool, and help customers create a unique and prosperous life for generations.
In the future, Yu Fung Broker will work together with China Life (Overseas) to continuously deepen collaboration, explore new values in insurance services, and contribute to improving customer experience and advanced industry development.
Introduction to “ENRICH”
With the progress of the times, customer needs are also changing, and the connotation of insurance services is shifting from traditional “risk protection” to a broader “multi-protection”, aiming to further meet customers’ needs for the entire life cycle, promote insurance from a basic function of risk protection to an enabler of a better life.
“ENRICH” revolves around two main lines of insurance services and ecological services, relying on digital technology and ensuring quality services. Starting from multiple dimensions, it creates a” one-stop, comprehensive, and integrated “service system, based on insurance services, covering five major areas:
Elderly care+
Build a comprehensive health and wellness map in Asia, establish strategic partnerships with well-known elderly care institutions such as China Life Caregarden, integrate the China Life system and third-party elderly care institution resources;
Health+
One stop health concierge. In mainland China, we collaborate with top hospitals, and there are over 4000 second-class hospitals in all 3 levels and 25 cities. Hong Kong hospital partners include Gleneagles Hospital, Hong Kong Adventist Hospital etc;
Wealth+
Providing trust, tax, investment, and legal related services through leading institutions and high-quality partners under the China Life Group;
Education
Under the policy of caring for Chinese enterprises, we collaborate with authoritative organizations such as the Hong Kong Federation of Education Workers and the Hong Kong China Enterprise Association to provide diverse educational activities and resources;
Life+
Covering the concierge service network of “clothing, food, accommodation, transportation, travel, shopping, and entertainment”. Customers can enjoy a range of travel, art appreciation, and lifestyle concierge services.
